Marketing

Status: Just some notes so far.

Last changed: Tuesday 2013-04-23 17:19 UTC

Abstract:

The marketing expert might say: "Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customer's future needs and wants, often through market research." My point of view is a lot simpler -- What is the best product worth if no one on earth knows it?! That is how I (a non-marketing expert) lock at the issue -- plain and simple! The question though is how to get your product to be known. Maybe you are an entrepreneur then things are even more tricky... My experience is, that many startups with great products fail because they simply lack decent marketing. So it all depends on marketing (of course, the product has to be good and meet current market demands as well). With this page, I am going to provide information on how it (not) worked for me. However, this page is not going to be a theoretical journey into marketing at an academic level -- I am not a marketing expert nor am I interested in phony theory that can not create impact on the ground -- I want turnover and profit, not a PhD in marketing.

Table of Contents

Four Ps of Marketing

Four Ps of Marketing

Marketing is the science of creating, promoting, and delivering products and services to consumers and businesses. Marketing can serve a number of purposes, ranging from bringing public awareness to a new product, to building brand strength, to increasing direct sales.

Marketing is an acknowledged academic specialization that is taught in colleges and universities around the world, is the subject of numerous peer reviewed academic journals, and is practiced in business and government. In addition, trade organizations, such as the American Marketing Association, work to advance the scientific priciples of marketing.

A qualified marketing expert can provide instrumental testimony in cases involving advertising disputes, trade secrets, best efforts, ethical marketing practices, business damages, and a variety of other issues. Such testimony can be an essential tool in conveying these complex issues to jurors and the court.